I wanted to share this very misleading report put out by Cars.com recently called The Cars.com American-Made Index.
Cars.com has created what they are calling an “American-Made Index,” where it lists the Toyota Camry of all cars as the #1 most American car. Don’t get me wrong; I am extremely pleased that Toyota chooses to produce many of their automobiles in the U.S., thereby creating American jobs. But I’m sorry, putting the Camry on top of a rating called the “American-Made Index,” is a stretch.
The website used some very “clever” methodology to reach their conclusion. The three factors considered were: country of final assembly, American-made parts content, and volume of sales.
Wait a minute! What does volume of sales have to do with anything? If I’m going to use the “American-Made Index,” I am going to use it to buy a car that is going to be the most American-made per car. The Toyota doesn’t move ahead of other cars with higher American-made parts content, like many cars produced by Ford, Lincoln, and Mercury, because more Toyotas are sold.
I don’t know what this website’s motivation is in creating this misleading index, but it is very counterproductive to our efforts to increase consumer patriotism in this country. Stories like these create consumer confusion, which causes people to just give up on buying American altogether.
Does anyone have any ideas about what can be done to respond to this bogus “American-Made Index?” Anyone looking for a pro bono project?
Until next time, here’s to doing what we can to support our country by buying American.