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Posts Tagged ‘American-made Chic’

Against all odds, the American Made Chic tour hits the road first thing tomorrow morning.

I say against all odds because the lead up to this bus tour has been Murphy’s Law at its finest – that’s the law that states anything that can go wrong will.  For the AMC Tour, seemingly anything that could possibly have gone wrong has.

Just weeks from departure, what seemed like a plan that was being perfectly executed began to unravel.

The biggest obstacle to overcome was acquiring a vehicle.  Originally, the Chic Tour ladies were told that a vehicle would be donated to the project, but just weeks from departure it became clear that the bus they were anticipating would not be pulling up to take them to Kentucky and beyond.

What a setback! The vehicle was a key component of their promotional strategy.  They absolutely needed a bus or a very large Winnebago on which to display the logos of their sponsors.  The bus tour was the whole idea – no bus, no tour.

So, not having planned or budgeted for the purchase of a vehicle, the ladies hit the market for used Winnebago; one they could transform into a traveling advertisement for all things made in USA.

After hours and hours of fruitless searching, which spanned hundreds of miles up and down Florida’s Atlantic and Gulf Coasts, Julie Reiser, the lead on this project, considered folding up the tent.  The show simply could not go on without a vehicle, and they didn’t have one.

But instead of allowing this setback to shoot down this dream that was three years in the making, Julie stiffened her upper lip and decided that failure was not an option. 

Her relentless search for wheels continued.  That’s when she found a 1997, Coachmen Mirada RV being housed in Miami, Florida that was for sale.  This vehicle had some quirks, but it would fit their purpose, and best of all, the price was right. Julie shot down to Miami and came back with the land-yacht that will ultimately serve as the epicenter of the American Made Chic Tour this summer.

The trials and tribulations didn’t stop there. Sponsors fell through. Goods that would be sold on the tour never showed up. The wrapping of the vehicle with all the logos turned out to be another enormous, yet unavoidable, expense.  Thing after thing went wrong.  But on the eve of this historic journey, every leak in the dam has been patched, and the show is ready to hit the road.

Me (Randy of Buy American Challenge) and Chic Ladies Julie Reiser (right) and Kim Gregory (left) pictured here on April 12th. We met up in South Florida to plan for the big tour over a bottle of California's finest.

As they do, the Chic trio is hoping to pick up additional sponsors. The unanticipated expenses have put this project in the red, and while the AMC Tour is all set to go to Kentucky, they are still trying to figure out how they are going to find money for the gas they will need to get home. But they’ve come too far to turn back now; the tour will continue as planned.

Thinking ahead, Julie and company left open space on the RV siding so that new sponsors could be added as the tour gets underway.  If you know of any business that might like to sponsor this tour, send me a quick email, and I’ll pass it along to Julie.

Or if you would like to make a small personal contribution to the tour, you can make it here (all major credit cards accepted).  The sole purpose of the AMC Tour is to promote “Made in USA.”  These ladies are out there fighting the good fight so businesses that create jobs in America will succeed, and our country can lift itself out of the economic doldrums we’ve been stuck in.  Even if it’s just a few dollars, please consider making a little contribution to support their effort.  I am.

Now, just hours from departure, the vehicle is ready, the bags are packed, the reservations are made, the events are planned, and the three powerful and stylish ladies are enjoying one last night at home before the traveling circus begins.

With these three fabulous and chic ladies, it’s bound to be a wild ride.  One you won’t want to miss.

You can follow the American Made Chic tour at these sights: AMC Tour Facebook Page, AMC Tour Twitter Page, AMC Tour Live Blog

Until next time, here’s to doing what we can to support our country by buying American.

Randy

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The buy American movement is growing, and this summer it may reach new heights thanks to a promotional bus tour that that will embark in a matter of days to promote American-made products and services.  This tour is called “American Made Chic,” and it will set out on April 28, 2012 to change the views of Americans and shed light on all things made in America.

Led by three incredibly talented, smart, and chic American business women, the tour will travel across the country in a red, white, and blue motorhome creating high impact events and awareness for jobs, manufacturing, and products Made in the U.S.A.

American Made Chic will be filming “out takes” and taking photographs for their live streaming interactive blog.  They will be showing the beauty and history of our amazing country while weaving in stories highlighting exemplary manufactures, producing products right here in the U.S.A.

Social media has created a way for fans, and followers to interact in real time, joining the Chic Tour in conversations, real time contests, and being a part of the summer fun allowing everyone to join the Chic ladies on the road this summer, creating a 3-D fan experience while giving hope to Americans for a better future of our country.

Below is the schedule for the first leg of the American Made Chic tour which takes place in Louisville, Kentucky.  If they are coming to a city near you, please show them your support.

Until next time, here’s to doing what we can to support our country by buying American.

Randy

American Made Chic Tour Schedule for Louisville, Kentucky

April 30, 2012

6:00-11:00 a.m.

Kentucky Derby Museum (704 Central Ave, Louisville, KY)

Meet and Greet AT&T Press Morning and kickoff of Derby festivities.

May 1, 2012

6:00-9:00 p.m.

Avalon (1314 Bardstown Road, Louisville, KY)

Celebrating American Made Products Happy Hour Event featuring American Made Products provided by AMC official Sponsors. AMC Tour will be presenting an award to a company or individual in the Louisville area highlighting their desire to strive for excellence in community, economy or new product development in the female category given by Women Impacting Public Policy.

May 2, 2012

10:00 a.m.

Louisville Slugger Hillerich & Bradsby Factory (800 West Main Street, Louisville, KY)

AMC Ladies will be behind the scenes touring the manufacturing plant of the highly renowned Louisville Sluggers.

6:00-8:00 p.m.

The Green Building (732 East Market, Louisville, KY)

AMC Tour will be presenting a custom-created masterpiece by R.S. Owens & Co. (Maker of the prestigious Oscar awards) to a company or individual in the Louisville area highlighting their desire to strive for excellence in community, economy or new product development.

May 3,2012

10:00 a.m.

Heaven Hill’s Bourbon Heritage Center (1311 Gilkey Run Road, Bardstown, KY)

1:00 p.m.

Maker’s Mark (3350 Burks Spring Road, Loretto, KY)

AMC Ladies and Adam Johnson, Director of the Kentucky Bourbon Trail, will experience firsthand the smelling of the sour mash, seeing and hearing a column still and encounter the heavy redolence of aging Bourbon and oak in a warehouse that takes our senses to a new level.

May 4, 2012

10:00 a.m. (All Day)

Kentucky Oaks (Churchill Downs 700 Central Avenue)

AMC Ladies will experience a Louisville tradition by sipping on Oaks Lily Cocktails and watching the lilies for our filly crowning.

6:00 p.m.

Expo Five (2900 7th Street Road Louisville, KY)

The AMC Ladies and Expo Five Center will highlight American Spirits while enjoying an evening of entertainment with Derby Fans.

May 5, 2012

5:00 a.m. (All Day)

Kentucky Derby (Churchill Downs 700 Central Avenue)

AMC Ladies will be at Churchill Downs behind the scenes watching the sun rising over the track, the glistening of the dew on the grass and the horses being prepped for one of the most exciting American Traditions the Run for the Roses.

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