Against all odds, the American Made Chic tour hits the road first thing tomorrow morning.
I say against all odds because the lead up to this bus tour has been Murphy’s Law at its finest – that’s the law that states anything that can go wrong will. For the AMC Tour, seemingly anything that could possibly have gone wrong has.
Just weeks from departure, what seemed like a plan that was being perfectly executed began to unravel.
The biggest obstacle to overcome was acquiring a vehicle. Originally, the Chic Tour ladies were told that a vehicle would be donated to the project, but just weeks from departure it became clear that the bus they were anticipating would not be pulling up to take them to Kentucky and beyond.
What a setback! The vehicle was a key component of their promotional strategy. They absolutely needed a bus or a very large Winnebago on which to display the logos of their sponsors. The bus tour was the whole idea – no bus, no tour.
So, not having planned or budgeted for the purchase of a vehicle, the ladies hit the market for used Winnebago; one they could transform into a traveling advertisement for all things made in USA.
After hours and hours of fruitless searching, which spanned hundreds of miles up and down Florida’s Atlantic and Gulf Coasts, Julie Reiser, the lead on this project, considered folding up the tent. The show simply could not go on without a vehicle, and they didn’t have one.
But instead of allowing this setback to shoot down this dream that was three years in the making, Julie stiffened her upper lip and decided that failure was not an option.
Her relentless search for wheels continued. That’s when she found a 1997, Coachmen Mirada RV being housed in Miami, Florida that was for sale. This vehicle had some quirks, but it would fit their purpose, and best of all, the price was right. Julie shot down to Miami and came back with the land-yacht that will ultimately serve as the epicenter of the American Made Chic Tour this summer.
The trials and tribulations didn’t stop there. Sponsors fell through. Goods that would be sold on the tour never showed up. The wrapping of the vehicle with all the logos turned out to be another enormous, yet unavoidable, expense. Thing after thing went wrong. But on the eve of this historic journey, every leak in the dam has been patched, and the show is ready to hit the road.
As they do, the Chic trio is hoping to pick up additional sponsors. The unanticipated expenses have put this project in the red, and while the AMC Tour is all set to go to Kentucky, they are still trying to figure out how they are going to find money for the gas they will need to get home. But they’ve come too far to turn back now; the tour will continue as planned.
Thinking ahead, Julie and company left open space on the RV siding so that new sponsors could be added as the tour gets underway. If you know of any business that might like to sponsor this tour, send me a quick email, and I’ll pass it along to Julie.
Or if you would like to make a small personal contribution to the tour, you can make it here (all major credit cards accepted). The sole purpose of the AMC Tour is to promote “Made in USA.” These ladies are out there fighting the good fight so businesses that create jobs in America will succeed, and our country can lift itself out of the economic doldrums we’ve been stuck in. Even if it’s just a few dollars, please consider making a little contribution to support their effort. I am.
Now, just hours from departure, the vehicle is ready, the bags are packed, the reservations are made, the events are planned, and the three powerful and stylish ladies are enjoying one last night at home before the traveling circus begins.
With these three fabulous and chic ladies, it’s bound to be a wild ride. One you won’t want to miss.
Until next time, here’s to doing what we can to support our country by buying American.