If you’ve never heard of Tito’s Vodka, just wait, you’ll be hearing a lot about it soon. Tito’s has been gobbling up market share left and right because it is quite simply one of the best, if not the best, vodka on the market today. Wine Enthusiast Magazine rated Tito’s handmade Vodka and awarded it a score of 95, an insanely high score for vodka. By contrast, other top shelf vodkas, Ketel One, Grey Goose, and Belvedere scored 89, 84, and 84, respectively, when rated by the same publication. They didn’t hold a candle to Tito’s.
What does that tell you about the vodka market? To me, it says don’t be misled by a fancy bottle and lots of marketing. The best vodka – like many other things – is not necessarily the one with the highest price tag.
Speaking of price tags, that is absolutely one of the most attractive qualities of this fine vodka. Unlike some of the brand’s imported rivals that sell for $30 and up, a 750ML bottle of Tito’s can be purchased for $18-$20. Tito Beveridge, the owner of Tito’s vodka, has said that he decided to keep the profit margin down and sell his vodka for around $20 to reach a potentially bigger audience. That strategy – delivering a superior American-made product at a very reasonable price – is paying off in spades.
What is most impressive about Tito’s is the reviews the product gets from people know the product well. They don’t just like Tito’s, they love it! Check out this review of Tito’s Vodka from the Beverage Baron, a connoisseur of beer and spirits based out of Alexandria, Virginia. Even if you don’t care about vodka ratings, I suggest you take a look at the Baron’s blog; it’s funny and informative. The Baron swears by Tito’s.
Here is my favorite attribute of the brand. Tito’s Handmade Vodka, which is a corn-based, gluten-free vodka, is distilled 6 times in old-fashioned pot stills at Fifth Generation distillery in Austin, Texas. It is as American as apple pie. In fact, just today, Tito’s vodka became Made in U.S.A. Certified, a certification that guarantees a commitment to American products in the entire production process. Tito’s is the first spirit to have earned that designation.
When you are committed to buying American, there are times when you have to pay a premium to get a good made in the U.S.A. Then there are other times, like right now with Tito’s Vodka, that you don’t have to pay a penny more for the American product. In fact, the American product is superior and significantly lower cost. Tito’s beats the imports six-ways-to-Sunday on any factor you might consider.
If you buy vodka, you owe it to yourself to give Tito’s a try. Tito’s is available in all 50 states, so you should be able to locate some in your neck of the woods. And, don’t be afraid to ask for it by name at your local bars and restaurants. It would be great if every establishment in America had Tito’s on the shelf. Don’t be surprised if that becomes the case in a few years.
Until next time, here’s to doing what we can to support our country by buying American.